Connected TV
CTV reviews begin with the app or channel identity, device environment, content and placement context, pod or slot information when applicable, geography, supply-path data and the integration method.
Explore CTV partnershipsSupply + demand partnerships
Programmatic Video Advertising for Supply and Demand Partners
AdSelect evaluates programmatic video opportunities across CTV and in-app environments through OpenRTB and VAST. Each opportunity is scoped by source, placement, geography, expected scale, integration requirements and available quality documentation before testing begins.
Clear fit first
Where video opportunities fit
Programmatic video is not a single interchangeable inventory type. Device environment, placement, player behavior, creative requirements and measurement can change how an opportunity should be evaluated.
In-app video
In-app reviews consider the app bundle and store listing, operating environment, placement type, video delivery method, app-ads.txt status, expected markets and the quality information available for that source.
Explore in-app advertisingIntegration paths
OpenRTB and VAST serve different workflows
The right path depends on what each party is providing, the delivery environment and the technical details supported by both systems. AdSelect confirms fit before any live endpoint or tag is exchanged.
OpenRTB
For server-to-server opportunities, the review covers supported protocol details, sample requests and responses, impression objects, timeouts, request scale, identity and supply-chain fields, and reporting alignment.
OpenRTB integration requirements →VAST
For compatible tag-based video opportunities, the review covers the declared VAST version, HTTPS delivery, macros, wrappers, media files, tracking, error handling, player environment and timeout expectations.
VAST integration requirements →Controlled onboarding
How a video test starts
A test should answer a defined question. It should not begin with an endpoint or tag before the inventory, demand, measurement and acceptance criteria are understood.
- 01
Define the opportunity
Share the role, environment, formats, markets, expected scale and business objective.
- 02
Confirm technical fit
Review integration details, examples, transparency files, quality evidence and reporting fields.
- 03
Run a scoped test
Agree traffic limits, dates, success checks, contacts and an escalation path before launch.
- 04
Review together
Compare delivery, discrepancies, quality signals and performance before deciding whether to expand.
Quality is described source by source
AdSelect reviews inventory identity, supply-path information, sample traffic and the quality documentation available for the specific opportunity. A result associated with one source is not presented as a universal certification for every source or every impression.
Read the inventory quality approachReporting definitions come before scaling
Partners align on time zone, currency where relevant, request and response counts, impressions, video events, errors, filtering and reconciliation contacts. Availability and outcomes depend on the source and test; AdSelect does not guarantee fill, revenue or campaign performance.
Discuss reporting requirementsHave a video opportunity to evaluate?
Share whether you are bringing supply or demand, the environment, markets, integration method and expected scale. The AdSelect Team will use those details to prepare for the conversation.
Schedule a Partnership Call