Before launch
OpenRTB Preflight Checklist
Align roles, fields, endpoints, timeouts, reporting and test boundaries before the first bid request.
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CTV · VIDEO · DISPLAY · OPENRTB · VAST
Programmatic CTV, Video
Programmatic CTV, Video
& Display Partnerships
AdSelect brings publishers, advertisers, agencies and technology partners together around clearly scoped supply and demand opportunities.
How AdSelect supports programmatic partners
Supply & Demand Matching
We evaluate each opportunity by format, environment, geography and integration method before proposing a test.
Format-Specific Planning
CTV, in-app video, in-app banner and web display are reviewed as distinct opportunities with their own technical requirements.
Quality-Aware Onboarding
Source details, traffic expectations and available third-party quality signals are reviewed before and during a controlled launch.
How AdSelect Works
A practical path from first conversation to a measurable partnership test.
01
Discover
Share the formats, environments, geographies and direction—supply, demand or both—that matter to you.
02
Verify
We review inventory provenance, technical compatibility and the quality information available for the opportunity.
03
Connect
The partners agree on OpenRTB or VAST workflow, test parameters, reporting fields and operational contacts.
04
Review
Both sides review delivery and quality data together before deciding whether to adjust, expand or stop the test.
Every Format. Every Screen.
Partnership opportunities are scoped around the environment and format that fit each source or campaign.
Formats
Display
Banner opportunities for desktop and mobile web, with placement and creative requirements agreed before launch.
In-App Banner
Mobile-app banner inventory evaluated by app, placement, device context and supported request signals.
Video
In-stream and other eligible video opportunities using a VAST workflow defined for the specific integration.
CTV / OTT
Connected-TV opportunities reviewed by app or channel, device, geography and content context.
Documented from day one
A Test Both Sides Can Evaluate
Before traffic starts, AdSelect works with the partner to define the inventory or demand scope, supported formats, geographies and integration route.
Reporting expectations and available quality signals are discussed up front, giving both teams a shared basis for the review.
Partnership checklist
Inventory and format
CTV, video or banner; app, web or connected-TV environment.
Integration path
OpenRTB, VAST or another mutually agreed workflow.
Quality context
Source documentation and third-party validation signals where available.
Test and review
A controlled launch followed by a joint delivery and quality review.
Integration & Quality Fundamentals
The exact controls and signals are documented for each partner rather than assumed from a generic setup.
Inventory Review
Publisher, app, domain, placement and format information is reviewed as part of opportunity qualification.
Advertiser Alignment
Creative categories, environment requirements and exclusion needs are discussed before traffic is enabled.
Quality Signals
Available measurement or validation information is mapped to the relevant source and shared during evaluation where applicable.
Privacy Context
Consent, regional requirements and data-use responsibilities are confirmed with each partner for the proposed traffic flow.
Technical Readiness
Request fields, timeouts, endpoints and response expectations are checked in a controlled integration test.
OpenRTB & VAST
The appropriate protocol workflow is agreed for the inventory, player or buying environment before launch.
Two Sides. One Network.
AdSelect can evaluate supply opportunities, demand opportunities, or a reciprocal partnership.
For Advertisers
Discuss inventory requirements across CTV, video and display, then identify a relevant source and controlled test.
- Format and environment matching
- Geography and traffic-scope review
- OpenRTB or VAST test planning
For Publishers
Present eligible CTV, in-app or web inventory with the source and quality context needed for evaluation.
- App, domain and placement review
- Available quality-signal mapping
- Controlled launch and joint review
Why AdSelect?
A direct, practical approach to evaluating programmatic partnerships.
Focused Partner Matching
We begin with format, environment and geography so teams spend time on opportunities that match.
Mutual Opportunity
AdSelect can explore supply, demand or both directions when the technical and commercial scope fits.
Transparent Test Scope
Traffic, integration, reporting and review expectations are documented before the test begins.
Controlled Launch
A limited initial test makes it easier to identify technical or quality issues before considering expansion.
Quality Context
Source documentation and available independent quality signals are associated with the relevant inventory.
Direct Communication
Partner teams have a clear operational contact for setup, monitoring and the post-test review.
AdSelect resource desk
Useful before the next partner call
Shareable field guides for preparing an OpenRTB test, diagnosing VAST delivery and checking the transparency signals behind a supply path.
When delivery breaks
VAST Troubleshooting Guide
Trace XML, wrappers, media, tracking, players, SSAI and latency through a repeatable sequence.
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Before buying or selling
Supply-Path Transparency
Cross-check app-ads.txt, sellers.json and SupplyChain identifiers as one connected path.
Read and shareHave a Relevant Opportunity?
Tell the AdSelect team what you have or what you need. We’ll use the first call to determine whether there is a practical next step.