Programmatic Demand Across CTV, Video & Display
AdSelect works with media buyers and demand partners to evaluate CTV, in-app video, in-app banner and web display opportunities. Each test begins with agreed inventory, geographies, technical requirements and quality controls.
Partnership Planning
Defined Test Scope
Formats
CTV + Video
Display
App + Web
Integration
RTB or VAST
Controls
Agreed Up Front
Designed for Clear Test Planning
Inventory Fit
Review the app, site or CTV context alongside geography, device, placement and format details before deciding whether a source fits the demand brief.
OpenRTB or VAST
Choose the appropriate integration path, then align endpoint details, macros, supported fields, creative requirements and reporting.
Controlled Testing
Start with a defined traffic window, compare logs, review bid responses or VAST behavior and resolve discrepancies before deciding whether to expand.
Align Before You Launch
A useful demand test has clear inputs, quality rules and a shared way to judge what happened.
Supply Details
Confirm format, environment, geography, placement, ownership path and expected traffic profile.
Quality Controls
Set invalid-traffic, creative, brand-suitability and source-validation expectations before the endpoint opens.
Measurement Plan
Agree on reporting fields, time zones, discrepancy handling and the evidence required for the next decision.
Campaign Parameters We Can Evaluate
Availability depends on the source and integration. AdSelect confirms supported signals and controls during test planning.
Geography
Define the countries or regions relevant to the brief and confirm which geographic fields the proposed source can provide.
Device & OS
Review device type, operating system and other available technical signals for CTV, app and web environments.
App or Site Environment
Assess app bundles, store URLs, domains, publisher identifiers and declared content context where those details are available.
Dayparting
Where supported, define eligible days and hours with an explicit time zone so delivery expectations are unambiguous.
Frequency Controls
Discuss source-level support for frequency controls and how identifiers, privacy requirements and measurement affect implementation.
Placement & Content Context
Confirm player, placement, size, content and deal signals that matter to the campaign instead of assuming every source exposes the same fields.
What to Include in a Demand Brief
A useful brief explains more than the desired format. It gives the supply team enough context to avoid unsuitable traffic, prepare the right technical response and define what both parties should inspect during a test.
Demand partners should also identify whether the brief is exploratory or attached to a defined buyer requirement. If a required field, verification service or creative protocol is non-negotiable, state it before source selection. Unknowns should remain marked as unknown rather than being filled with assumptions. That clarity helps protect both the buyer's intent and the publisher's inventory while the parties decide whether a technical test is worthwhile.
Format and Environment
State whether the opportunity is for CTV, video in-app, banner in-app or banner web. Include required sizes, video or VAST expectations, device context and any app, site, player or placement restrictions.
Geography and Delivery Scope
List eligible markets, the intended test window and any dayparting, device or traffic limits. A narrow initial scope makes request volume, bid behavior and creative delivery easier to interpret.
Quality and Creative Rules
Describe invalid-traffic thresholds, brand-suitability exclusions, verification expectations, blocked categories and creative requirements. Where a third-party measurement service is required, identify the evidence or fields it needs.
Integration and Reporting
Confirm whether the preferred path is OpenRTB or VAST, which party owns each implementation step, the reporting time zone and dimensions, and how discrepancies or playback issues will be escalated.
The brief becomes the baseline for the test. It does not guarantee a campaign outcome, but it helps AdSelect and the partner compare the same evidence and decide whether the opportunity should be adjusted, expanded or closed.
A Better Starting Point for RTB Tests
Before an endpoint opens, both teams should know the format, environment, geography, expected traffic pattern, quality policy, creative requirements, reporting cadence and owner of each technical action.
AdSelect uses that shared scope to make OpenRTB and VAST tests easier to diagnose. If delivery, bid response, playback or reporting differs from expectations, the teams have an agreed baseline for investigation.
Have Demand Requirements to Share?
Tell us the formats, environments, geographies, integration preference and quality requirements. We will identify the most relevant next conversation.