XML, Search & PPC
Campaign Manager

About the role

AdSelect is looking for a hands-on XML, Search & PPC Campaign Manager to run direct PPC campaigns and manage XML search-feed monetization, including search arbitrage.

You will own day-to-day campaign setup and optimization, connect acquisition costs with monetization revenue, and work with our technical team to maintain reliable tracking and feed integrations. The focus is sustainable performance, profitability and traffic quality.

This is a full-time, remote role with applications welcome worldwide. Practical working-hour overlap and the final employment arrangement will be discussed during the hiring process.

Key responsibilities

• Run direct PPC campaigns. Build, launch and manage campaigns from setup through ongoing optimization, aligned with each campaign’s conversion and revenue goals.
• Optimize search performance. Analyze search queries and keywords; refine targeting, negative keywords, bids, budgets and campaign tests.
• Manage XML search monetization. Operate XML search feeds and search-arbitrage campaigns, evaluating acquisition cost against revenue per click and net margin.
• Own performance reporting. Track ROI, ROAS, conversions and acquisition costs for direct campaigns, and CPC, RPC and profitability for monetized search; use the relevant metrics to guide testing and scaling.
• Maintain accurate tracking. Validate conversion and revenue tracking, reconcile campaign and monetization reports, and investigate discrepancies.
• Coordinate feed integrations. Work with our technical team to onboard, test and troubleshoot XML feeds and tracking integrations.
• Protect traffic quality. Monitor traffic sources and campaign activity, investigate quality issues, and comply with applicable advertising-platform and feed-provider policies.

Qualifications & skills

• Hands-on experience independently setting up, managing and optimizing direct PPC campaigns.
• Practical experience with XML search feeds and search monetization, including search arbitrage.
• Strong understanding of keyword research, search-query analysis, bidding, budgeting and structured campaign testing.
• Ability to evaluate acquisition costs against monetization revenue and net margin, and explain the decisions behind campaign changes.
• Experience working with conversion tracking, revenue reporting and attribution data.
• Clear communication, strong attention to detail, and the ability to manage priorities independently in a remote team.

Nice to have

• Experience troubleshooting XML requests, responses and integrations with technical teams.
• Familiarity with reporting automation, dashboards or SQL.